At KWD & Co. we love rugs, in all manner of tones and textures. We believe that rugs can be a stunning decorative addition and a versatile design tool, as well as being a good investment. A floor rug that has just the right amount of pattern, colour and texture is the essential ingredient to creating a magical space, and has the power to instantly lift the look and feel of a room.
Rugs add movement, colour, comfort and softness, and they ground a space. They define zones in an open-plan area, help with acoustics, feel lovely to walk on and add so much to the aesthetic of a room. The right floor rug should sit quietly in the space, connecting the colours and patterns of the room.
When designing a space, the KWD & Co team specifies rugs for areas that need warmth, atmosphere and enhancement, to complement a piece of furniture or to make a room feel larger (or smaller). To make a small room look bigger we recommend a large area rug that runs to about 30cms from each wall. In an irregularly shaped room, we often choose to feature two rugs to give the impression of two rooms and allow for zoned usage.
Where suitable we believe that setting a rug on a carpet adds personality to a room and extends the life of the carpet underneath (it’s important to use a quality underlay to keep the rug from moving).
We also love a floor rug under a dining table, though it’s important to choose a patterned and textured rug that can hide small stains. You need to ensure that the rug is really large so that the table and all chairs fit on it – even when the chairs are pulled back.
Rugs are a great addition in just about every area of the house, so don’t just limit them to the living room. Consider the entry, kitchen, bathroom and those in-between spaces. A rug can add so much personality and totally change the atmosphere of a space.
The KWD & Co. range of rugs has been carefully curated with a succinct collection of what we consider to be the most stylish, cost-conscious and beautiful rugs available.
SISAL AND SEAGRASS:
These natural materials add texture to a room in a neutral tone that suits most design aesthetics. They are the perfect choice if you are looking for a natural floor covering that is also environmentally-friendly. It’s very hard wearing but not soft underfoot. These rugs can be cut to any size and you can choose a binding colour to match your décor.
100% WOVEN WOOL:
Luxurious underfoot and ideal for comfort, these patterned rugs can make a subtle or bold statement.
BESPOKE:
At KWD & Co. we have formed valuable relationships with our supply partners who work closely with specialised manufacturers. As a result we have now developed our very own KWD & Co. range of rugs that are cut to size or made to order.
Our made-to-order rugs are created by Indian artisans whose skills have been handed down from generation to generation, these rugs are exceptional – both in terms of the quality and the design. There are literally hundreds of template designs to choose from that come in a range of exotic and muted colour tones, so you can select the design that is perfect for you – like selecting a piece of artwork.
A KWD & Co. bespoke rug is a masterpiece for your floor. Custom designed and hand-made to reflect your home, your style and your decor, KWD rugs are designed to last a lifetime. Hand-knotted to order by the finest craftsmen using age old traditions, these beautiful pieces are made from the most luxurious art silk fibres, linen, bamboo silk and pure New Zealand wool. The 120 knot design (with up to 11 carefully selected colours) can take from 120 days to six months to hand-make. Original, and unique to you.
We are also delighted to offer our clients the opportunity to create a bespoke hand-tufted rug. We work closely with our clients who have found a particular pattern they like and we can have that design traced onto a template to create a very special, totally unique rug. These designs aren’t as intricate as the hand-knotted designs which are a flat weave, however they are very textured with a thick 20mm or 30mm pile of pure New Zealand wool.
Creating your very own hand-knotted or hand-tufted rug is an exciting and simple process. For the hand-knotted range, you simply select the design that speaks to you and we arrange to have this hand-made to order. With the hand-tufted rugs, we work together to find the perfect design (which can be from a book or a piece of clothing or a drawing) and select up to 12 colours that will complement your décor and your lifestyle. The colours are carefully selected from a universal ARS colour palette and hand tufted using pure wool.
These incredible rugs, both hand-knotted and hand-tufted, are available in any size of your choosing, indeed some have been as large a 12m x 5m. It all depends on the space you want the rug for, and what your budget is.
Explains Kate Walker, “So much thought and care is going into the design of this beautiful range of rugs, and importantly where and how these rugs are manufactured. We are working with incredible partners who value sustainable and ethical trade, something that is such a significant consideration for KWD & Co.”
